Your brand is the foundation of all your marketing communications and the cornerstone of your business' value. If you are not treating your company's brands as key assets and branding as a critical business strategy, you are missing opportunities and literally handing business to your competitors.
Compelling brands build perceived value, increase margins, make sales easier and happen faster, and build equity in the company.
Build Your Brand or Be a Commodity
How important is a brand? Consider these price comparisons:
8GB iPod -- $179.99
Archos 8GB MP3 Player – $79.99
Bayer Aspirin -- $7.99 for 100 tablets
Store brand aspirin -- $5.49 for 500 tablets
Gucci leather handbag -- $980
"Fine leather" handbag – Reg. $159, sale price $79.99
Do the actual product differences merit the price differentials? Usually not. The price points are all about the brands.
And not just consumer products. Branding is equally important in business-to-business and service marketing: You've probably heard the saying, "No one ever got fired for hiring IBM." Clearly, building a robust brand adds tremendous value.
Your Unique Brand
Every successful brand owns a unique position in the market. Our proprietary methodology enables us to efficiently grasp the essentials of the company and its market, and zero in on the company's differentiation. From there we help clients with their unique value proposition, brand promise, and brand messaging. These are the necessary ingredients on a winning branding strategy.If you are tired of being a commodity, Reid Neubert + Friends can help.
- Brand audit
- Brand Essence insight
- Market definition
- Competitive analysis
- Corporate identity / logo design
- Brand messaging