Corporate Identity Design
More Than Just a Logo
A company's logo – it's graphic identity – is central to its visual branding. A company's identity graphics are important ingredients of its brand building, its appeal, and its memorability. And the visual branding elements must be consistent with the corporate brand image.
Make It Enduring
It is important that corporate identity development work not be swayed be short term trends and design fads. Corporate identity designs must be enduring so that the logo or wordmark doesn't look dated in five or ten years.
For a company of any size, a graphic standards manual should be prepared as part of the corporate identity program. These standards ensure that the company has clear guidelines for using its identity elements in a consistent and effective manner. The standards are then supplied to the company's marketing department and outside agencies to help them maintain design consistency.
Depending on the company's needs, the graphic standards manual may be prepared as a printed manual, the standards may reside on the company's intranet, or both.
- Professional logo / wordmark design
- Stationery system design
- Literature system development
- Online usage definition
- Design of signage, packaging, presentations, etc., etc.
- Graphic Standards manual / intranet site