THE SMARTER MARKETING BLOG
Branding, Marketing and the Internet Matters, by Reid Neubert
When people begin using email for marketing – for example sending regular emails to customers or prospects – they are often surprised by how few people actually open the messages. Email marketing services such as MailChimp and Constant Contact provide the statistics for you.
We just reviewed the latest stats in the 2013 Email Marketing Metrics Benchmark Study from Silverpop, a digital marketing automation platform. To summarize their findings, …Read More
I just finished reading slide:ology, by Nancy Duarte. It’s an excellent book on creating presentations that aren’t “just another PowerPoint.”
One of the things that most struck me was her great explanation of what a brand is:
“Rather than a name or logo or tagline that reflects what a company thinks of itself, brand is what a company stands for in the hearts and minds of its customers; to be successful, the company must have an emotional connection with the consumer.”
Very well stated! …Read More
I can’t tell you how many times I’ve heard, “our site needs to rank better in Google for such-and-such keyword.” At the same time, the company’s website is sorely in need of attention, if not a redo. But the thinking is that tinkering with the SEO, or search engine optimization, will make all the difference.
Times have changed. Not only do Google’s search algorithms continue to get more sophisticated, the company continues working on providing more individualized and personalized search results. That means, …Read More
The importance of design is underestimated by most businesses. Bruce Nussbaum, former editorial page editor for Business Week, figures that “70% to 80% of Corporate America doesn’t really know the value of design and isn’t utilizing it properly, if at all.”
In fact, design has the power to transform, be it product design, service design, or the design of the company’s branding and marketing components. For our discussion here, let’s stick to graphic design, which may include a company’s brand identity graphics (the logo and how it is used), its website, literature, stationery, signs, advertising, presentations, etc. All these things have to be designed. …Read More